Marita Froimson Design’s idea of graphic design is not only to give promotional material a professional look, but also to serve a purpose. Design can inform, grab attention, build confidence in a business or perform many other different functions. Good design clearly communicates a company’s message to its customers and strongly reinforces its unique personality and reputation.

Marita Froimson Design also pays attention to the intended use of the final product like where and how it will be distributed, who the target viewer is, how formal the piece must be, as well as other considerations. All of these concerns need to be addressed in order to create a layout that is designed accordingly.